{"id":68311,"date":"2024-01-23T15:27:40","date_gmt":"2024-01-23T14:27:40","guid":{"rendered":"https:\/\/espol-lille.eu\/?p=68311"},"modified":"2024-04-19T12:24:39","modified_gmt":"2024-04-19T10:24:39","slug":"where-did-they-go-shifting-social-media-strategies-during-the-2024-european-parliament-campaign-13-june-2023","status":"publish","type":"post","link":"https:\/\/espol-lille.eu\/en\/where-did-they-go-shifting-social-media-strategies-during-the-2024-european-parliament-campaign-13-june-2023\/","title":{"rendered":"\u201cWhere did they go? Shifting Social Media Strategies during the 2024 European Parliament Campaign\u201d &#8211; 13 June 2023"},"content":{"rendered":"\n<h3>Abstract<\/h3>\n<p>The takeover and rebranding of Twitter\/X by Elon Musk, coupled with the previous (now rescinded) banning of former US President Donald Trump from the platform, has seriously fractured the ways that politicians make use of online campaigning tools, as voters diversify their choice of social media platforms. Yet, most academic research on social media campaigns continues to focus only on a single platform at a time, which for the past decade has been dominated by Twitter\/X. We use the context of the 2024 European Parliament elections to examine how the shifting nature of social media campaigning is being realised, benefitting from variation in the legislature\u2019s broad cross-national and multi-party context. Do politicians sort into different platforms? What are the implications for the creation of echo chambers? Our analysis of multiple, competing public platforms \u2013 such as Twitter\/X, Facebook, Instagram, and Tik Tok \u2013 allows us to explore how the same politicians are now making use of different campaigning routes. To do so, we explore the effect of candidate background characteristics \u2013 incumbency, previous account history, age, national and party differences \u2013 alongside their online activity \u2013 number of accounts\/platforms used, preferred medium\/content styles, and user engagement. In doing so, we gauge the extent to which campaign strategies are adapting to the reality of an increasingly atomised social mediascape.<\/p>\n<p>William T. Daniel is Associate Professor in Comparative Politics in the School of Politics and International Relations at the University of Nottingham (UK).<\/p>\n<p>\u00a0<\/p>\n\n\n<p style=\"text-align: center;\"><a class=\"gdlr-button medium\" href=\"https:\/\/forms.office.com\/e\/908xV0M7ve\" target=\"_blank\"  style=\"color:#ffffff; background-color:#2d2e87; \"  >REGISTRATION<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Abstract The takeover and rebranding of Twitter\/X by Elon Musk, coupled with the previous (now rescinded) banning of former US President Donald Trump from the platform, has seriously fractured the ways that politicians make use of online campaigning tools, as voters diversify their choice of social media platforms. Yet, most academic research on social media&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/espol-lille.eu\/en\/where-did-they-go-shifting-social-media-strategies-during-the-2024-european-parliament-campaign-13-june-2023\/\" class=\"gdlr-info-font excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":9,"featured_media":68312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cWhere did they go? Shifting Social Media Strategies during the 2024 European Parliament Campaign\u201d - 13 June 2023 - ESPOL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/espol-lille.eu\/where-did-they-go-shifting-social-media-strategies-during-the-2024-european-parliament-campaign-13-june-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cWhere did they go? Shifting Social Media Strategies during the 2024 European Parliament Campaign\u201d - 13 June 2023 - ESPOL\" \/>\n<meta property=\"og:description\" content=\"Abstract The takeover and rebranding of Twitter\/X by Elon Musk, coupled with the previous (now rescinded) banning of former US President Donald Trump from the platform, has seriously fractured the ways that politicians make use of online campaigning tools, as voters diversify their choice of social media platforms. Yet, most academic research on social media... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/espol-lille.eu\/where-did-they-go-shifting-social-media-strategies-during-the-2024-european-parliament-campaign-13-june-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"ESPOL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EspolLille\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-23T14:27:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T10:24:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/espol-lille.eu\/wp-content\/uploads\/2024\/01\/2024.06.13-William-T.-Daniel-Seminar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Axel Gougelet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EspolLille\" \/>\n<meta name=\"twitter:site\" content=\"@EspolLille\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel Gougelet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/espol-lille.eu\/where-did-they-go-shifting-social-media-strategies-during-the-2024-european-parliament-campaign-13-june-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/espol-lille.eu\/where-did-they-go-shifting-social-media-strategies-during-the-2024-european-parliament-campaign-13-june-2023\/\"},\"author\":{\"name\":\"Axel Gougelet\",\"@id\":\"https:\/\/espol-lille.eu\/en\/#\/schema\/person\/9ed450315b4dcda91bc92c34c41b503d\"},\"headline\":\"\u201cWhere did they go? 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